An innovative project unique in the history of Latvia has been launched – a collaboration between “Seal”, a producer of cosmetics and ecological products, and “Riga Black Balsam”, one of Latvia’s best known brands, has resulted in the creation of an exclusive cosmetics line, which is already available in stores. Ingredients of the new products include plants from the recipe of the legendary “Riga Black Balsam”.
“The global experience and practice of other large-scale alcohol brands confirm the tendency towards a brand diversifying the way it reaches its consumer. Many years ago, nobody would have imagined that fashion designers might have their own fragrances, but today it is a self-evident and almost mandatory course of action,” Maris Kalnins, Global Brand Director of “Riga Black Balsam”, points out. “There are also several other examples of brands stepping out of their primary category to become even closer to their existing and potential clients. We have taken this decision to meet our consumers not only in the alcohol industry, but also beyond it, i. e., in the cosmetics industry. We are sure about the positive outcome, and we will keep searching for new opportunities for our clients to enjoy.” Maris Kalnins concludes.
The unique set of ingredients in the products serves as the common element for the newly developed product line. Many herbs of the popular “Riga Black Balsam” have now also been added to the exclusive “Seal” cosmetics product line. The cosmetics product line is positioned as a premium class product for both women and men. The assortment of products offers a hand cream with a silky texture, a gently cleansing hand soap and a skin moisturising shower gel. The product is available with two scents — bitter-sweet and attractive blackcurrant. The new product line will be available in the best stores of Latvia from Wednesday, 22 November.
